Novella is a fully fitted V-neck gown with a sweeping train, worked in running floral compositions of leaves, petals and branches set against geometric detailing. Bethki, mukaish, ribbon work, naqshi, kora, dabka and resham tilla are layered with Swarovski sequins and cutdana, pastels details softening the surface — a couture piece for walima, engagement and reception events.
Product details
- Style reference: Novella, from Bridal Couture
- Style code: E-66
- Gown: fully fitted gown with a V neckline and a sweeping train
- Surface work: running floral compositions of leaves, petals and branches, with geometric details, pastels details
- Embellishment: bethki, mukaish, ribbon work, naqshi, kora, dabka and resham tilla work, with Swarovski sequins and cutdana
- Please note: the designer publishes no component list and no fabric breakdown for this design. The reference photography also shows a long trailing veil, which the brand does not itemise
Fabric, colour & occasion
- Colour: Silver Grey. The designer does not name a colour for this design; this reflects the shade shown in the official photography
- Embellishment: bethki, mukaish, ribbon work, naqshi, kora, dabka, resham tilla, Swarovski sequins and cutdana
- Silhouette: Gown
- Suitable for: walima, engagement and reception events
Stitching & customisation
Your garment is prepared according to the Type, size and measurement options selected on this page.
Unstitched orders are supplied as fabric and components rather than a stitched garment. Standard and Custom Stitched orders are tailored for you; all measurements are taken in inches, and the size guide on this page explains how to take them.
Every piece is made to order and hand-finished in Pakistan.
Delivery & duties
Choose Standard or Express Delivery on this page. Express Shipping is not available for India. The selected option is saved with your item. Tracked delivery is arranged through an international courier partner, and tracking details are shared after dispatch.
Duty-free delivery. Import duties and taxes are included for the USA, the UK, the Middle East and many more countries, so there is nothing to pay at your door. Orders within Pakistan have no import duties.
Very few countries are not covered by duty-paid delivery. Import duties, taxes and any customs clearance charges are the customer's responsibility and may be collected by the carrier or customs authorities.
Returns & money-back protection
7-day money-back after delivery, on Unstitched, Standard Stitched and Custom Stitched orders alike. Return the piece unworn, unaltered and with its tags and packaging, and you get a full refund of the product price to your original payment method. Please contact us before sending anything back. Return shipping is on us if the item is faulty, incorrect or not as described.
However, there is no return/exchange as per customer's liking or disliking of the product since all outfits are made to order for our esteemed customers.
You may request cancellation within 12 hours of placing your order. If cutting has not been completed and your order has not entered the stitching phase, you are eligible for a full refund. If cutting has already been completed and your order has entered the stitching phase, cancellation within this 12-hour window is eligible for store credit only, rather than a refund to your original payment method. After 12 hours, orders cannot be cancelled. Report any damage or defect within 48 hours of delivery. See our Returns policy for full details.
Care instructions
Professional dry clean only; use low heat and avoid direct contact with embellishment.
Reproduction disclosure
Made by MAIRAZ reproduction disclosure: This garment is independently manufactured and sold by MAIRAZ as a made-to-order reproduction based on an original designer design reference. It is not manufactured, supplied, licensed or endorsed by the original designer, and no official designer affiliation is claimed. Colour, embroidery placement, embellishment and finishing may vary from the reference images shown.
Images show the source-design aesthetic and the placement of key details. As your garment is a Mairaz-made reproduction with hand-finished elements, the exact shade, embroidery placement, embellishment and finishing may vary, and screen settings can affect colour. Please order only if you are happy with these normal made-to-order variations.

